Burton

Redacción 4 mayo, 2009 23

El mayor fabricante de tablas de snowboard del mundo ha anunciado que despedirá al 5% de su plantilla, un porcentaje que no es mayor gracias a que el resto de empleados han aceptado recortes salariales de hasta el 15%. Los dueños se quedarán sin sueldo durante un año. Se quedarán con 663 empleados en Estados Unidos y 962 a nivel mundial.

Esta reducción en la nómina será gradual en porcentaje a la cantidad de dinero que se cobra y afectará, igual que los despidos, a cualquier escala laboral, desde altos directivos a puestos de trabajo de base. Jake y Donna Burton, los propietarios de la marca, han anunciado que se quedarán sin sueldo durante un año. La firma fabrica productos de snowboard, cascos, skateboard y outdoor bajo las marcas Burton, Channel Islands Surfboards, DNA Distribution, Analog, Gravis, ANON y R.E.D.

Burton Snowboards

Laurent Potdevin, CEO de Burton, ha afirmado que este es un proceso doloroso para ellos, y que durante este año han intentado reducir gastos en viajes, reuniones de ventas o contratación de nuevo personal para intentar no despedir a nadie. Finalmente se ha tenido que tomar la decisión de recortar el sueldo de todos los empleados para sólo despedir al 5% de la plantilla. Los que cobren más verán más afectado su recorte, mientras que a los de baja escala salarial posiblemente no se les rebaje nada. Al mismo tiempo se han eliminado bonus e incrementos salariales por méritos a escala global.

Burton emplea a 663 personas en Estados Unidos. Tras la reducción se quedará con 418 en su sede y fábrica de Vermont, 17 en DNA Distribution de Ohio, y 154 de sus oficinas de California. A nivel mundial la empresa emplea a 962 personas. Esta reducción ha sido necesaria porque la firma de snowboards no ha sido inmune a la recesión económica mundial, aunque según afirman están bien posicionados para capear esta recesión financiera a nivel global.

Jake Burton Carpenter y su esposa Donna son los únicos accionistas de esta empresa con sede en el estado de Vermont, Estados Unidos, que se fundó en 1977 tras la invención de una tabla que desarrolló la popularidad de esta modalidad de nieve. Desde entonces el fundador ha seguido estimulando la empresa y el snowboard a través de eventos y una innovadora línea de productos y su lucha para que el snowboard fuera aceptado en las estaciones de esquí. La sede está en Burlington, pero también tiene oficinas en California, Japón, Austria y Australia.

Fuente: Nevasport.com

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